Core values: all businesses must work to "sustainable development" as the core, market-oriented, customer-oriented.

Entrepreneurial spirit: unity, hard work, realistic and innovative, never give up. 

Business philosophy: maintaining stability, risk control first.

People management philosophy: character, moderate capability, work-oriented, team first.

Mechanism concept: the system is more important than power, more important than his colleagues and friends.

Long-term objectives: integration of social resources, win-win cooperation, to meet customer needs, to really sincere.